Work Startup Influence: Tech4Impact


The École Polytechnique Fédérale de Lausanne (EPFL) is a research institute and university in Lausanne, Switzerland, that specializes in natural sciences and engineering. Tech4Impact is an EPFL's initiative for accelerating ground-breaking and sustainable technological solutions to create positive societal and environmental impact.

The workshop with Tech4Impact startups focused on supporting them in identifying their target users and the users’ experience with their products or services.

person in front of a screen, presenting a workshop


École Polytechnique Fédérale de Lausanne (EPFL) Tech4Impact


Usability Expert, Experience Design Lead

What we did

  • User experience design and experience mapping workshop to support startups in bringing user needs into their creation process

Our creative design workshops focus on enhancing the value of experience design. It is especially critical for the startup world, where shaping the products or services towards the user needs can have a difference between ultimate success or failure.

Design process

During our creative workshops we use tools and methodologies developed specifically for our discovery sessions. These include Discovery Canvas and Audience Analysis sheet, which allow us to get to the core of identifying the user types, their demographics and psychographics, as well as what, why, when, and where - details and situations in which the users would use the product or service.

notepads with experience design and user journey writings

Our impact

The startups participating in the workshop were supported by the Tech4Impact initiative, aiming to bring positive impact and supporting the UN Sustainable Development Goals. Some of the startups focused on clean water initiatives, others on sustainable cities, impact investing, or making affortable and durable X-ray device for emerging communities.

Yellow Umbrella’s ultimate goal is to support the success of these initiatives from the beginning that can lead to a direct impact for communities in need and the environment.

workshop discussion, people around the table with their computers